Google Analytics Fundamentals
Master the essential skills to track, analyze, and optimize your marketing performance with Google Analytics 4.
Duration
Level
Next Cohort
Course Overview
Google Analytics 4 has transformed how businesses track and analyze their digital marketing performance. This comprehensive course takes you from setup to advanced analysis, teaching you how to extract actionable insights that drive real business growth.
Designed specifically for marketing professionals in Cyprus and the Eastern Mediterranean region, this course addresses the unique analytics challenges faced by businesses operating in these markets, including multi-language audience tracking, seasonal tourism patterns, and regional reporting requirements.
Throughout the 6 sessions, you'll work with real data from Mediterranean businesses, learning how to create custom reports, track meaningful KPIs, and make data-driven decisions that positively impact your marketing ROI.
Who Is This Course For?
Marketing Professionals
Whether you're managing campaigns, social media, or overall strategy, this course will help you accurately measure your efforts and demonstrate ROI to stakeholders.
Business Owners
Gain the skills to understand your website and marketing performance without relying entirely on agencies or consultants for data interpretation.
Career Changers
If you're looking to transition into a more data-focused marketing role, this course provides the foundation you need to showcase your analytics capabilities.
What You'll Learn
Google Analytics 4 Setup & Configuration
Install, configure, and customize GA4 to track the metrics that matter most for your business.
Event-Based Tracking
Master the new event-based model in GA4 and set up custom events to track specific user interactions.
Audience Building & Segmentation
Create targeted audience segments for more precise analysis and marketing campaign optimization.
Custom Reports & Explorations
Build detailed reports and use exploration tools to uncover insights that standard reports might miss.
Campaign & Conversion Tracking
Accurately measure marketing campaign performance and track conversions across multiple platforms.
Data-Driven Decision Making
Translate analytics data into actionable marketing strategies that improve ROI.
By the End of This Course, You'll Be Able To:
Implement & Configure
Set up GA4 correctly on any website and configure it to track meaningful business metrics
Analyze & Report
Create custom reports that extract meaningful insights from your analytics data
Track Campaigns
Measure the performance of your marketing campaigns across multiple channels
Build Audiences
Create targeted audience segments for more effective marketing campaigns
Make Data-Driven Decisions
Convert analytics insights into strategic marketing actions that improve ROI
Course Curriculum
1
Introduction to Google Analytics 4
Introduction to Google Analytics 4
- • Understanding the GA4 Data Model & How it Differs from Universal Analytics
- • Setting Up a GA4 Property & Implementing the Base Tracking Code
- • Navigating the GA4 Interface & Understanding Core Reports
- • Exercise: Setting Up GA4 on a Demo Website
2
Event-Based Tracking & Measurement
Event-Based Tracking & Measurement
- • Automatic Events vs. Custom Events in GA4
- • Creating and Implementing Custom Events
- • Using Google Tag Manager with GA4
- • Exercise: Setting Up Custom Events for a Marketing Website
3
Conversion Tracking & Goal Setting
Conversion Tracking & Goal Setting
- • Defining Conversions in GA4
- • Setting Up E-commerce Tracking
- • Tracking Form Submissions & Lead Generation
- • Exercise: Creating a Conversion Funnel Analysis
4
Audience Building & Segmentation
Audience Building & Segmentation
- • Creating Custom Audiences in GA4
- • Segmentation Strategies for Different Business Types
- • Using Audience Insights for Marketing Strategy
- • Exercise: Building Audience Segments for Remarketing
5
Custom Reports & Advanced Analysis
Custom Reports & Advanced Analysis
- • Using Exploration Tools in GA4
- • Creating Custom Reports for Different Stakeholders
- • Path Analysis & User Journey Mapping
- • Exercise: Building a Marketing Performance Dashboard
6
Campaign Tracking & Marketing Integration
Campaign Tracking & Marketing Integration
- • UTM Parameter Best Practices
- • Integrating GA4 with Google Ads & Other Marketing Platforms
- • Attribution Modeling & Understanding Marketing Impact
- • Final Project: Comprehensive Marketing Analytics Implementation
Course Features
Comprehensive Learning Materials
- Complete GA4 course manual with step-by-step guides and screenshots
- Access to demonstration GA4 accounts with sample data for practice
- Templates for custom reports, implementations, and UTM tracking
- Downloadable checklists for GA4 implementation and audit processes
- Video recordings of all sessions for later review and reference
- Supplementary reading materials and industry resources
Practical Assessment Method
Our assessment approach focuses on practical application rather than theoretical exams:
- Weekly practical assignments implementing GA4 features on practice websites
- In-class exercises with immediate feedback from instructors
- Final capstone project: Implementing a complete GA4 setup for a business case study
- Presentation of insights and recommendations based on analytics data
- Optional: Implementation support for your own business website
Comprehensive Student Support
- Dedicated Slack channel for course participants to ask questions and share insights
- Weekly virtual office hours with instructors for additional help
- 3 months of post-course email support for implementation questions
- One-on-one 30-minute consulting session with an instructor for your specific GA4 questions
- Access to our alumni network and ongoing learning community
Course Certification
- Official Analytics Academy Certificate of Completion
- Digital badge for your LinkedIn profile and resume
- Detailed skills assessment report showcasing your analytics competencies
- Preparation materials for the official Google Analytics certification (optional)
- Recognition in our alumni directory (with your permission)
Meet Your Instructor
Estonia Argentinia
Google Analytics Specialist & Co-founder
Estonia has been working with Google Analytics since 2010 and has helped over 200 businesses across Cyprus and the Mediterranean region implement effective analytics strategies.
Prior to founding Analytics Academy, she served as the Head of Digital Analytics for a leading e-commerce platform, where she built and led a team of analysts supporting marketing decisions across 5 countries.
Her teaching approach combines technical precision with practical business applications, ensuring students not only learn how to use the tools but how to extract meaningful insights that drive business growth.
Course Pricing & Enrollment
Google Analytics Fundamentals
Frequently Asked Questions
Do I need prior experience with Google Analytics?
No prior experience is required. This course is designed to take you from the basics to advanced functionality. If you do have some experience with the older version (Universal Analytics), we'll help you transition to GA4's new event-based model.
What's the difference between in-person and online formats?
The course content is identical for both formats. In-person classes take place at our Nicosia training center, while online participants join via live Zoom sessions. Both formats include the same hands-on exercises, materials, and instructor support. Online participants still benefit from interactive Q&A and personalized feedback.
Do I need to have Google Analytics set up on a website already?
No, we provide demo websites and GA4 accounts for practice during the course. However, if you already have a website with GA4, you're welcome to work on your own projects during the practical exercises, and our instructors will provide guidance specific to your implementation.
What if I miss a session?
All sessions are recorded and made available to participants within 24 hours. If you miss a live session, you can watch the recording and complete the related exercises. Our instructors also offer additional support via email or during office hours to help you catch up.
Will this course help me prepare for Google's official GA4 certification?
Yes, this course covers all the material needed for Google's official GA4 certification. While our course focuses more on practical implementation than exam preparation, we provide additional resources specifically for students who wish to pursue the official certification after completing our program.
Do you offer any group or corporate discounts?
Yes, we offer discounts for groups of 3 or more participants from the same organization. We also provide custom corporate training programs tailored to your team's specific needs. Please contact us directly for more information on corporate packages and pricing.
Ready to Master Google Analytics?
Join our next cohort and transform how you track, analyze, and optimize your marketing performance.
Master Google Analytics 4 in Cyprus
In the rapidly evolving digital landscape of Cyprus, businesses are increasingly recognizing the critical importance of data-driven marketing strategies. Google Analytics 4 represents a paradigm shift in how organizations track and analyze user behavior, offering powerful new capabilities that can transform your marketing effectiveness—but only if you know how to leverage them correctly.
Our Google Analytics Fundamentals course stands apart as the premier GA4 training program specifically designed for marketing professionals in Cyprus and the Eastern Mediterranean region. We understand the unique challenges faced by businesses operating in this market—from seasonal tourism patterns to multilingual audience targeting and regional competition dynamics.
While many online courses offer generic GA4 instruction, our program contextualizes analytics concepts within frameworks relevant to local business realities. Through hands-on exercises using data from Mediterranean businesses, participants learn not just the technical aspects of implementation but the strategic application of insights to drive real business growth.
The transition from Universal Analytics to GA4 has created significant challenges for many marketers in Cyprus. Our instructor team, led by analytics specialists with extensive experience in the local market, guides you through this transition with clarity and precision, ensuring you're able to maintain data continuity while taking advantage of GA4's powerful new capabilities.
As digital marketing continues to evolve in importance for Cyprus-based businesses, the ability to accurately measure performance, segment audiences, and optimize campaigns based on data has become an essential competitive advantage. Our Google Analytics course equips you with these critical skills in a format designed specifically for the needs and context of the Eastern Mediterranean market.