Marketing KPIs & Metrics
Master the art and science of selecting, tracking, and analyzing the metrics that truly matter for your marketing success.
Duration
Level
Next Cohort
Course Overview
In today's data-rich marketing environment, the challenge isn't finding metrics—it's identifying which ones truly matter for your business goals. This comprehensive course teaches you how to cut through the noise and focus on the key performance indicators that drive growth and marketing ROI.
Designed specifically for marketing professionals in Cyprus and the Eastern Mediterranean region, this course addresses industry-specific measurement challenges while providing a framework for selecting, tracking, and analyzing metrics across all marketing channels.
Throughout the 8 sessions, you'll work with real marketing data to build comprehensive measurement frameworks, dashboards, and reporting systems that demonstrate the true impact of your marketing efforts. You'll leave with the ability to speak confidently about marketing performance and make data-backed decisions that improve results.
Key Metrics You'll Master
Acquisition Metrics
Track how effectively you're attracting new customers across channels.
- Customer Acquisition Cost (CAC)
- Traffic-to-Lead Ratio
- Channel Efficiency Metrics
- Lead Generation Metrics
Engagement Metrics
Measure how customers interact with your marketing content and brand.
- Click-Through Rate (CTR)
- Bounce Rate & Time on Page
- Social Media Engagement
- Email Performance Metrics
Conversion Metrics
Track how effectively your marketing efforts convert to business results.
- Conversion Rate
- Cost Per Conversion
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
Who Is This Course For?
Marketing Managers
Perfect for managers looking to elevate their measurement approach and demonstrate the value of their marketing initiatives through robust KPI frameworks.
Agency Professionals
For agency staff who need to create clear, compelling measurement frameworks that demonstrate campaign value to diverse clients with varying objectives.
Business Owners
Ideal for business owners who need to understand which marketing metrics truly impact their bottom line and how to track ROI across different marketing channels.
What You'll Learn
Marketing Measurement Framework
Develop a comprehensive framework for tracking and analyzing marketing performance across all channels.
KPI Selection & Prioritization
Learn to identify and focus on the key metrics that truly matter for your specific business objectives.
Multi-Channel Attribution
Master attribution models to accurately credit each marketing touchpoint in the customer journey.
ROI Calculation & Optimization
Develop reliable methods for calculating and improving return on investment across marketing initiatives.
Dashboard & Reporting Creation
Build professional dashboards that effectively communicate marketing performance to stakeholders.
By the End of This Course, You'll Be Able To:
Design Measurement Strategy
Create a comprehensive measurement strategy aligned with business objectives
Select & Track Meaningful KPIs
Identify and track the metrics that truly impact your business success
Build Effective Dashboards
Create clear, actionable dashboards that drive marketing decisions
Calculate Marketing ROI
Accurately measure the financial impact of your marketing efforts
Present Marketing Performance
Confidently communicate results to executives and stakeholders
Course Curriculum
1
Foundations of Marketing Measurement
Foundations of Marketing Measurement
- • The Metrics That Matter Framework: Distinguishing signal from noise
- • Marketing Funnel Measurement: Mapping metrics to customer journey stages
- • Aligning Metrics With Business Objectives
- • Exercise: Auditing your current measurement approach
2
Acquisition & Awareness Metrics
Acquisition & Awareness Metrics
- • Traffic Analysis: Sources, quality, and relevance metrics
- • Customer Acquisition Cost (CAC) by channel and segment
- • Brand Awareness Measurement Techniques
- • Exercise: Building an acquisition metrics dashboard
3
Engagement & Behavioral Metrics
Engagement & Behavioral Metrics
- • Content Engagement Metrics: What they reveal about audience interest
- • User Flow Analysis and Behavioral Indicators
- • Social Media Engagement: Beyond likes and shares
- • Exercise: Engagement scoring methodology
4
Conversion & Revenue Metrics
Conversion & Revenue Metrics
- • Conversion Rate Optimization: Framework and approach
- • Revenue Attribution Models and Implementation
- • Lead Quality Scoring and Sales Integration
- • Exercise: Building a conversion tracking system
5
Customer Retention & Loyalty Metrics
Customer Retention & Loyalty Metrics
- • Customer Lifetime Value (CLV) Calculation Methods
- • Retention Rate Analysis and Improvement Strategies
- • Loyalty Programs: Measuring effectiveness beyond rewards
- • Exercise: Building a CLV model for your business
6
ROI & Financial Impact Metrics
ROI & Financial Impact Metrics
- • Marketing ROI Models for Different Business Types
- • Return on Ad Spend (ROAS) vs. Marketing ROI
- • Marketing-Influenced Revenue Tracking
- • Exercise: Building an ROI calculator for your marketing channels
7
Building Integrated Dashboards
Building Integrated Dashboards
- • Dashboard Design Principles for Marketing KPIs
- • Tools and Platforms for Marketing Dashboards
- • Data Integration and Automation Strategies
- • Exercise: Creating a comprehensive marketing dashboard
8
Advanced Measurement Strategy & Implementation
Advanced Measurement Strategy & Implementation
- • Creating a Comprehensive Measurement Plan
- • Integrating Marketing Metrics into Business Strategy
- • Stakeholder Communication and Reporting Best Practices
- • Final Project: Building your complete marketing measurement framework
Course Features
Comprehensive Learning Materials
- Complete course manual with KPI frameworks and measurement templates
- Interactive spreadsheet templates for ROI calculation and attribution modeling
- Sample dashboard templates for different business types and industries
- Case studies from regional businesses with real metrics challenges and solutions
- Video recordings of all sessions for later review and reference
Practical Assessment Method
Our assessment approach focuses on the practical application of measurement concepts:
- Weekly assignments building components of your marketing measurement framework
- In-class exercises analyzing metric scenarios with detailed feedback
- Final project: Creating a complete KPI framework and dashboard for your business or a case study company
- Presentation of your measurement strategy to the class with peer feedback
Comprehensive Student Support
- Private Slack channel for course participants to collaborate and ask questions
- Bi-weekly virtual office hours for additional help with complex topics
- 3 months of post-course email support for implementation questions
- One-on-one 45-minute consulting session with an instructor for your specific KPI framework
- Access to our alumni network and quarterly knowledge update webinars
Course Certification
- Official Analytics Academy Certificate of Completion
- Digital badge for your LinkedIn profile and resume
- Detailed skills assessment report highlighting your metrics proficiency
- Letter of recommendation for qualifying students
- Recognition in our alumni directory (with your permission)
Meet Your Instructor
Tunisia Koreapolis
KPI & Metrics Specialist
Tunisia brings over 15 years of marketing measurement experience to the classroom, with a particular focus on helping businesses identify and track the metrics that drive genuine business growth.
Before joining Analytics Academy, she served as the Director of Marketing for a luxury hospitality group where she developed comprehensive measurement frameworks that helped increase marketing ROI by 42% while reducing wasteful spending by 28%.
Her teaching approach emphasizes practical, immediately applicable frameworks rather than theoretical models. Students consistently praise her ability to make complex measurement concepts accessible and actionable for businesses of all sizes.
Course Pricing & Enrollment
Marketing KPIs & Metrics
Frequently Asked Questions
What experience level is required for this course?
This course is designed for marketing professionals with at least basic marketing experience. While no advanced analytics knowledge is required, participants should have a fundamental understanding of marketing concepts and be familiar with basic marketing terminology. If you're completely new to marketing, we recommend starting with our Google Analytics Fundamentals course first.
What tools will we use during the course?
We focus on concepts and frameworks rather than specific tools, as the principles apply across platforms. That said, we'll primarily use spreadsheet tools (Excel/Google Sheets) for calculations and template building, along with data visualization tools like Google Data Studio/Looker Studio for dashboard creation. All templates are provided, and no advanced technical skills are required.
How is this different from other analytics courses?
Our course is distinguished by three key factors: 1) We focus specifically on marketing metrics rather than general analytics, 2) Our content is tailored to the Cyprus and Eastern Mediterranean business context, with relevant examples and case studies, and 3) We emphasize practical application over theory, with hands-on exercises and templates you can implement immediately in your role.
Is this course suitable for my industry?
Yes! While we provide examples from various sectors, the KPI frameworks and measurement approaches we teach are applicable across industries. We include specific metrics considerations for e-commerce, B2B, services, hospitality, and other major sectors. During the course, you'll customize the frameworks to your specific industry context with guidance from our instructors.
Will I get individual feedback on my work?
Absolutely! With our small class sizes (maximum 12 students), you'll receive personalized feedback on all assignments and your final project. Additionally, your 45-minute one-on-one consultation provides dedicated time to review your specific measurement framework and get expert guidance on your unique challenges.
Can I apply what I learn immediately?
Yes! The course is designed for immediate practical application. Each session includes templates and frameworks you can use right away. Many students implement new measurement approaches between sessions and report back on results. By the end of the course, you'll have a complete measurement framework, ROI calculator, and dashboard that you can use in your current role.
Ready to Transform Your Marketing Measurement?
Join our next cohort and learn to identify, track, and analyze the metrics that truly drive business growth.
Marketing KPI Expertise for Cyprus Businesses
In today's competitive business landscape across Cyprus and the Eastern Mediterranean, effective marketing measurement has become the critical factor separating successful organizations from those struggling to demonstrate value. The unique market characteristics of this region—from seasonal tourism patterns to multilingual customer bases—require specialized approaches to marketing metrics and KPIs.
Our Marketing KPIs & Metrics course addresses the specific measurement challenges faced by businesses operating in Cyprus, providing frameworks and methodologies tailored to regional market dynamics rather than generic international approaches. While most analytics training focuses solely on technical implementation, our curriculum bridges the gap between data collection and strategic business application.
Cyprus businesses face unique challenges when implementing effective measurement systems—from handling data across multiple languages to accounting for highly seasonal customer behavior. Our instructor team brings decades of experience working specifically with regional brands and agencies, ensuring all frameworks and case studies reflect the realities of the Eastern Mediterranean marketplace.
The ability to identify, track, and analyze the right metrics has become an essential competitive advantage for marketers in Cyprus. As digital transformation accelerates across the region, organizations increasingly demand marketing teams that can clearly demonstrate ROI and connect their activities to business outcomes. This course provides the exact toolset needed to meet those expectations and elevate your strategic value within your organization.
Beyond just teaching metrics, our program focuses on the communication and presentation strategies needed to effectively share insights with stakeholders. This crucial skill enables marketing professionals to secure continued investment and build stronger alignment between marketing activities and broader business objectives—a particularly valuable capability in the relationship-focused business culture of Cyprus.